WORK

HOT LUCK FOOD & MUSIC FESTIVAL

Hot Luck is a DIY casserole of the culinary & music world. Held in Austin, Texas, Hot Luck brings together talented award-winning chefs to create a weekend packed with fun foodie-centric events & live music.

CHALLENGE

Help sell tickets to Hot Luck’s top 3 events and grow their social community in the process.

SOLUTIONS

Developed influencer content strategy for their top chefs & musical acts. Ran video-driven paid social media campaigns aimed at ticket sales. Brought fest to life via live social content captures.

RESULTS

Sold out Hot Luck’s top 3 events. Tripled their Instagram following. Reached over 6.6 million foodies using paid social ads.

RAMBLER SPARKLING WATER

Rambler Sparkling Water is a sustainably sourced Texas Limestone-filtered sparkling water born in Austin, Texas. Rambler is a proud partner of Texas Parks & Wildlife Foundation & gives back a percentage of proceeds to help protect Texas’ parks & waterways.

CHALLENGE

Launch a new Texas-branded sparkling water in a crowded marketplace via social media marketing & gain access to statewide distribution at HEB grocery. 

SOLUTIONS

Developed social content strategy, managed social properties, created high-quality organic content streams as well as platform specific paid social ads targeted around key HEB Grocery locations. 

RESULTS

Increased sales at key HEB targets helping Rambler to gain access to statewide distribution. Created over 4 million brand impressions in the Austin area & generated over 200K engagements from sparkling water fans. 

KIMO SABE MEZCAL

A new millennial focused father-daughter founded mezcal company with roots in artisanal chocolate-making. Official & Exclusive Mezcal Sponsor SXSW 2017 - 2019.

CHALLENGE

Launch a new mezcal brand in a crowded marketplace via social media marketing & influencer activations.

SOLUTIONS

Developed social content strategy, managed social properties, created high-quality content streams (paid & organic), & activated fashion/music influencers during SXSW 2017 & 2018.

RESULTS

Reached over 7 million mezcal-loving millennials with value-driven social content creating 150K unique user engagements with the Kimo Sabe brand. Delivered 8.3K new emails to their mailing list.

OLD PAL ‘SHAREABLE’ CANNABIS

Old Pal is a high-quality cannabis brand that supports the Humboldt-based community that has allowed cannabis to flower over the past two decades. Old Pal encourages the communal nature of the cannabis experience. All of their strains are 100% raw, natural, and non-GMO.

CHALLENGE

Create a social strategy to help drive brand awareness and sales while staying within the policy frameworks of Instagram & YouTube.

SOLUTIONS

Developed social media policy guide and strategy document that included posting guidelines, content strategies, & influencer marketing activation recommendations for both YouTube & Instagram. Provided high-level recommendations for paid advertising on these platforms as well as their website.

RESULTS

Increased brand engagement on social without the risk of policy violations & potential takedown of their core social media properties.

STILL AUSTIN WHISKEY

Still Austin is proud to be one of the only distilleries in Texas to source grains from local farmers, distilled ecologically in-house, and aged in the Texas Hill Country. Using ingredients from the Texas homeland allows the creativity and individuality of Texas to shine through every sip.

CHALLENGE

Create a digital & social strategy rooted in Austin’s unique brand to help drive sales and create an endearing brand that rings true for local Austinites and excites avid whiskey fans and explorers.

SOLUTIONS

Delivered an audit of Still’s existing web, email, print, event, & social media presence as well as content strategies across all social platforms & digital touchpoints.

RESULTS

Development of new influencer programs focused around local Austin artists & musicians, a refresh of their website and social media accounts, & a fresh new approach to email marketing all of which increased customer brand loyalty and product sales across Texas.